Platinum Guild International (PGI) has unveiled the Tùsaire Collection, marking a world-first in the jewellery industry, a commercially available 3D-printed platinum jewellery line. Launched in February 2025 at Inhorgenta Munich and showcased again in Geneva’s ORIGINALLUXURY Roundtable, this collection pioneers the use of metal additive manufacturing in luxury jewellery.
Designed for Innovation
Crafted by acclaimed Scottish-American designer Maeve Gillies, Tùsaire—which means “pioneer” in Scottish Gaelic, features 30 one-of-a-kind pieces, including torc necklaces, cuffs, earrings, and rings. The designs fuse platinum and titanium, embracing futuristic aesthetics with lattice structures, hollow forms, and contrasting polished-matte finishes.
Advanced Manufacturing Meets Platinum
The 3D-printed platinum jewellery collection is produced using direct metal laser powder bed fusion, executed by Italian expert manufacturer ProGold. Platinum’s high melting point, strength, and laser efficiency make it ideal for additive manufacturing.
Advantages include:
- Lightweight, intricate structures not possible with casting
- Reduced material waste, supporting sustainability
- Shorter production cycles for custom designs
Platinum Repositioned for the Modern Market
With platinum currently priced lower than gold, PGI sees this innovation as a way to make platinum more appealing to younger, tech-savvy buyers. The jewellery pieces are priced between $800 and $35,000, making luxury platinum more accessible yet exclusive.
Tim Schlick, CEO of PGI, emphasised that this is more than a collection; it’s a proof of concept for the next era in jewellery design. The success of Tùsaire could open doors for 3D printing adoption in Indian and global jewellery markets, especially in bespoke and sustainable jewellery segments.
Why It Matters for the Jewellery Industry
- Technology Leap: Moves 3D printing from prototyping to full-scale luxury production.
- Design Innovation: Unleashes forms and finishes impossible with traditional methods.
- Sustainable Future: Significantly less waste, better material efficiency.
- Indian Market Opportunity: A model for Indian jewellers to integrate CAD & AM in platinum jewellery.
The Tùsaire collection is a milestone for platinum jewellery and additive manufacturing. As PGI sets new benchmarks, Indian designers and manufacturers should see this as a golden or rather, platinum opportunity to embrace innovation, reduce waste, and cater to the modern luxury consumer.
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