If you are exploring a career in the jewellery industry, you have probably come across two terms that often get used interchangeably: jewellery designing and jewellery merchandising. They both sit…
Posts TaggedJewellery merchandising
India Is Now the World’s Second-Largest Diamond Jewellery Market – What It Means for Your Jewellery Merchandising Career
The numbers are in. The consumer has changed. And the jewellery industry is looking for professionals who understand both. For decades, India’s role in the global diamond trade was defined…
IAGES Launches #PehlaCheckIAGES Campaign
The Indian Association for Gold Excellence and Standards (IAGES) has launched a nationwide consumer awareness campaign that every jewellery student and aspiring entrepreneur needs to be aware of. The #PehlaCheckIAGES…
What is the Best Time to Sell Jewelry in India?
Jewelry holds immense cultural, social, and economic significance in India. The best time to sell jewelry in India, it can vary depending on several factors, including the type of jewelry,…
Jewelry Merchandising: Strategies for Targeting Different Customer Segments
Jewellery merchandising caters to a wide customer segment, each segment has its own unique preferences, needs, and behavior. Effective jewelry merchandising requires understanding and catering to these differences. Strategies to…
