CaratLane, the digital-first jewellery brand owned by Titan Company, is set to accelerate its retail expansion across India and overseas, driven by growing demand from younger consumers opting for lower-carat gold jewellery.

CaratLane plans 40+ new stores after a record FY 2024–25, with 24% revenue growth to ₹3,583 crore, focusing on Tier 2 and 3 city expansion beyond 322 outlets.

“Young Indians are increasingly drawn to jewellery that is wearable, stylish, and affordable. Lower-carat options like 14k and even 9k gold are gaining popularity as gold prices remain high, We’re not just selling jewellery; we’re offering an experience tailored to the modern Indian consumer,” said Saumen Bhaumik, Managing Director at CaratLane, in a recent interview.

Shift in Preferences

Traditionally, Indian consumers have preferred 22k gold for weddings and investment. Young urban professionals and first-time earners are driving a shift toward lightweight, everyday jewellery. This trend has helped CaratLane position itself as a go-to brand for design-driven, lower-carat gold jewellery.

CaratLane saw a 10% rise in average bill value, showing strong demand despite gold price fluctuations.

CaratLane’s Domestic and Global Growth

In addition to expanding domestically, CaratLane is targeting global markets with large Indian diasporas. After launching its first U.S. store in New Jersey, the brand will open a second location in Dallas by Diwali 2025, followed by two stores in Dubai over the next eight months.

Titan, a Tata Group company, acquired a controlling stake in CaratLane in 2016 and now owns a majority share. The brand’s success has made it a key part of Titan’s jewellery portfolio, alongside its flagship brand Tanishq.

As CaratLane gears up for further expansion, its focus on affordability, design, and digital integration could reshape how young Indians buy and wear gold.

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